Pilot I: Short Term livelihood support activity - Festival Strategy

Under this pilot, SELF HELP provided working capital as well as hand holding support to visually handicapped persons for purchasing and marketing the essential products (incense, candles, photo posters, lights etc.) used during the Diwali festival. SELF HELP purchased the festival related goods from Bulk market with and provided to two visually challenged persons. These people sold in different colonies and stalls with the help of SELF HELP Volunteers. Within twenty days these persons could double the money given to them for the business. The strategy worked very well for short term support to the poor who were not having any money to invest. The money earned was deposited by the visually handicapped person in an Urban Cooperative Bank.

Pilot II: Marketing of ready to use Indoor and outdoor Ornamental and Medicinal plants

The project was for rehabilitation and livelihoods of the visually handicapped persons. The project proposal is attached for reference. The whole concept was that whatever the poor and visually challenged people are planning to produce, they should try procuring and marketing the same so that they get the idea of the products and also start getting some revenue. Under the project, SELF HELP started supporting a marketing project of visually handicapped wherein earthen / Plastic pots, vermi-compost and plants (ornamental and medicinal plants) were procured. The visually challenged people with the help of SELF HELP volunteers used to produce the final products – ready to use pots with plants.  

The products were marketed through a shop started on Mussoorie – Dehradun road and the target group/customer was the Tourists coming from Delhi, Haryana, Rajasthan and other places.